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Wednesday, 18 March 2020

Weaponizing oil in business warfare


Saudi Arabia is the market leader in production and sale of crude oil. KSA often resorts to oil price to muscle out the targeted competitor/s depending on the market situation. Here are three instances where KSA weaponize oil in price war to outwit others in business warfare:

In 1985 USA prevailed upon KSA to bring down the oil price to elbow out Russia and bring economic demolishment to her. Taking this order literally, KSA started to increase oil production in such manner that oil glut in the market brought down the price per barrel to the lowest figure of US$ 10 that devastated not only Russia but the entire oil market. Incidentally KSA can produce crude oil much cheaper going down as just one dollar per barrel.

In 2014 the prevailing price of crude was US$ 100 per barrel. At this time US Shale producers were having gala time as their sales skyrocketed. The only hiccup they had is the high production cost. To sustain their business they need at-least the level of US$ 60 per barrel. KSA went on increasing production resulting in steep fall of oil price. Before long the Shale industry collapsed as the price fell much below their safety zone.

In March 2020 KSA undertook a big gamble. Along with UAE they have commenced increasing production despite earlier agreement signed in Vienna to conform to three objectives:

1. Decrease oil production to allow distribution of market share between OPEC and non-OPEC countries.

2. Prevent fall of price

3. Stabilize the market price in a safe zone for the major players in crude oil market

KSA reneged its undertaking and along with UAE started to produce more crude oil. KSA alone commenced pumping 13 million barrels per day (bpd). Immediately the price slashed 25% to US$ 36 per barrel. This time KSA wants to take on both Russia & Shale sector of USA at one and the same time.

How this weaponizing oil pay out? Let’s wait and see.

 
Cheers!

 
Muthu Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677


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