The casino theory goes: The house always wins. That means except for the most brilliant and talented players, bunters lose out at the end. If you want to experience this you must visit city like Macau and walk into Venetian Hotel where the world’s largest casino is located. You will forget yourself and even the most conservative of you bet and lose whale of money. Why?
Because casino is the best example of businesses practising the Chinese 36 stratagem “Deceive the heavens to cross the sea”. The gist of this business stratagem is “divert attention and make the kill”. Casinos provide the background for this stratagem in style. Here is how casinos play the business stratagem:
1. Like in Venetian the situation surrounding every casino is flashy, fastidious and fascinating. Casino floors in Venetian extend to 530,000 sq. ft. with more than 500 play tables and more than 3,400 slot machines tempting even the most religious to try it out.
2. Slot machines are main revenue source for casinos. Vibrant sound with vivid colours along with flashing lights in constant motion make you glued to the images and force you to play faster than you do in normal circumstances. In casino parlance this phenomenon is called “slot trance”.
3. Even if you try to move out, the house will never let you go. Venetian casino invites you be in and around the hotel and enjoy a free gondola trip in the San Luca canal inside the hotel compound. Sometimes the house is liberal; you might get a free limit if you are celebrity or who is who.
4. Are you time conscious? No worry once you enter the casino floor you will not have any clocks to look at or any windows to peer through. Granted you may wear a wrist watch but you never want to check neither the mobile in pocket which you wish to turn on. The house succeeds in your losing track on time and reality.
5. Free drinks galore, carried by waitresses whose bosoms are bigger than the trays they carry. Over that you have choosy drinks in small glasses tempting you to signal the beauties to serve you more frequently. Presumably for you to relax, but the spirit along with the carriers are double attraction for you to play not to relax.
6. You never touch currency notes throughout your stay inside the casinos. You get chips to play on tables and tokens to be inserted into the slots. Although chips come in different colours to denote different amount of value your consciousness of the real value is removed and in there you see only playthings that are to be used rather than to hold. Similarly tokens are stacked and handed over to you in bright colours to stimulate your play sequence and speed.
Cheers!
Muthu Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business Strategist
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