Principles, norms, rules and standards brought
together as guidelines for conducting a business is what business policy stand
for. Such a business policy must lead the operators of business to make proper
action and decision. To be effective as business policy it must have ten characteristics.
1. Broad but
specific: Guidelines given in a business policy statement must stipulate
what is required to be done, in broad manner but in specific words
2. Clear but
concise: Issues surrounding business conduct must be explained with clarity
but in nutshell without digressing or loading too many ideas that border on
ambiguity
3. Uniform
yet flexible: Norms and principles
need to be uniformly applied by the operators of business policy. Never the
less, there must be a degree of flexibility in-built so that operators have the
freedom to go up or down in executing
policy as circumstanced dictate
4. Simple
yet comprehensive: The business policy
statement must be written in simple language using straightforward idiom without
sacrificing sufficient details
5. Stable
yet adaptable: One thing that makes
business policy unique and sacrosanct is the stable manner it is enshrined and
implemented. Policy remains static but practice differs. This we call as adaptability factor in a
policy statement. Once again it is the circumstances that shape adaptability
which cannot be forecast or predicted at the time of penning business policy
document
6. Directional: Policy gives the operators the direction
where to go and how to go. It prods them how to proceed under “if and when”
scenario
7. Dependable:
Operators
must get an impression and confidence too while implementing business policy. More
so, in planning & control of business where operators If they feel they
cannot depend on the policy to guide them have to run around like headless
chicken
8. Internal consistency:
This requirement is a must for any document whether it is policy statement or
accountancy reports. For example, in a discount policy, operators in production
and marketing departments are advised how it will be consistently applied.
Otherwise there could be clash between these two departments
9. Multiuse: Business policy is not
restricted to one department or single activity. It entails every activity that
is done in the conduct of business without brooking delay, negligence and postponement
on the part of anyone in the firm
10. Delegates
authority: A business policy works well only when it delegates authority to
heads of departments to do what is required of them. Such delegation must be hierarchical
with allowable limits and referrals when exceeding limits.
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business
Strategist
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