How to win without fighting? Apply winning business strategy

In the market, competition is war. It can turn ugly when your business strategy does not focus on winning. Here are seven winning strategies that bring you the result you look for:  winning without fighting:

1. Market dominance is the foremost strategy. Here the business strategy is focussed on covering all the escape routes of the opponent and surrounding him in such manner that he has no liberty left. Wei Qi is the game that Chinese use as business strategy in their global reach

2. Checkmating is the second most practised business strategy whereby a number of moves and countermoves are made to the effect that the opponent can be easily attacked by even a minion. Chess is the game, most established firms use where the opponent is checkmated

3. Deterrence is yet another strategy where a firm puts its opponent on notice that any move on the part of him can bring massive response that can make short works of him in the market area. This is considered as veiled threat and often used when a competitor tries to bring forth an improved product as an affront to the firm

4. Dissimulation is a business strategy often resorted to by firms to conceal their real intention from the opponents. A typical Sun Tzu strategy, this makes the opponent clueless as to what he is fighting for and literally start punching in the air rather than competing in real sense of the word. Aftermath is simply wasting of time and resources. Consequently, the opponent is weakened to such an extent that at the end it is just “no show” for him

5. Deception is once again Sun Tzu strategy that is followed by companies like Google bringing out gadgets such as “Google Glass” so that her competitors such as Microsoft Bing can be deceived to get into unnecessary competition as regards to the new gadget. The end result is that Google is able to maintain its search engine market share un-assailed

6. Shifting the theatre is a sophisticated strategic move. When America imposes tariff on Chinese products imported into America, Chinese companies open factories in USA and produce and market the same items

7. Globalizing is the last and cosy business strategy which renders local competition useless by extending the market place to foreign climes. Most multi nationals adopt this strategy whenever they see threats emanating from competitors or even by government authorities. This also helps them to evade sanction regimes that are imposed by authorities against particular products in areas under their jurisdiction.

 

Cheers!

 

Muthu Ashraff Rajulu

Business Strategist

Mobile: + 94 777 265677

E-mail:   cosmicgems@gmail.com

Blog:   Business Strategist