A key contest that emerges in business model is the
one occurring between internal and external dimension. As a road map business
model must not only connect strategy with tactics but also the needs of
strategy in terms of internal resources and external customers. If there is no
synthesis between these two the business model could fail in the market place.
Here are some pointers:
Peter Layton of
Griffith University who authored the bestselling book “Grand Strategy” urges
that power within internal dimension must be developed so as to support the
needs of external dimension. In the case of business model the power within
involves people, money and key materials. Out if which people matter most due
to the fact they are the vital interface between firm and its customers out
there. If people are not trained and developed to cater to the needs of
customers then there is high degree of imbalance
Peter Layton also mentions two key aspects that
merit attention: one is the time
factor and the other is managing resources. Time factor is critical
aspect in developing key resources to be available at the right time and right
place. In the case of customer relations, the skills, willingness and availability
of the staff to manage relationship with individual as well as group of customers
is too vital to be ignored. As an additional input the staff must also be
trained to differentiate their pattern of conduct with multiple customer segments
that are catered to by the firm.
Management factor
is also equally important. Motivated managers play dual roles: they manage on
the one hand and lead the staff in delivering customer service to near perfection
on the other. They put their shoulders to the wheel rather than having hands-off
approach or just merely giving plethora of orders. When management and staff
are in sync, synthesising the needs of customers is easily facilitated.
In that event building blocks of business model fit
well because key resources from one side balance three other elements on the
opposite: customer segments, customer relationship and channels.
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business
Strategist
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