Ren Zhengfei introduced the concept of “Wolf Culture” into
Huawei. In turn this culture shaped Huawei business strategy bringing in its
wake a massive success across the globe. Here are five ways wolf culture can
impact and influence business strategy:
1. Stamina
& strength: Wolves are strong warriors in the animal kingdom. They have
strong & powerful legs that enable them to roam the wild for almost 10
hours from dawn to dusk. On the foot wolves walk at 5 miles per hour, while
hunting they can run up to 25 miles per hour. This is unique in that they can
stroll as well as run. Huawei employees are made of sterner stuff and their
stamina & staying power on the job is phenomenal as they can accelerate or decorate at ease.
2. Daring
& ferocity: Zoologists have coined a phrase for the combination of
daring & ferocity among the wolves: “Conversation of Death” is a concept where the
wolves communicate with the pack members and take on large prey in a concerted
action. In doing so they bring synergy to out-smart the prey and at the same
time attack in such ferocity there is zero chance for the prey to withstand.
They also defend the pack even at the risk of their own lives. Huawei made its
employees to be daring in the
pursuit of large business mainly at corporate level with fearlessness,
courage, loyalty in team spirit.
3. Determination
& hard work: Wolves are known for their determination in getting ahead.
They are quick learners, do a quick judgement whether hunt is worthwhile. Once
the leader of pack signals green, then quickly surround the prey and finish the
task without losing a single moment. Huawei fashioned its business strategy
with a shared value anchored on three corners: value, belief and attitude.
Hence Huawei employees always act fast and go forward.
4. Aggressiveness:
Wolves are not known to rest for a long time. Their ululation alerts members of
the pack on imminent dangers or opportunities. They do plenty of roaming;
extremely intelligent and connect with instinct & intuition. Wolves have
another excellent quality: sharing & caring. Every member of the pack is
taken care of in sharing the spoil. Bringing this trait into Huawei, Ren
Zhengfei brought the concept of aggressive marketing that takes care of the
employees in terms of their dues. Consequently the staff easily connects with
the opportunities present in the market and pounce on them seamlessly.
5. Norms
& loyalty: Wolves have their own standards in terms of hunting ethics that
includes loyalty to the pack leader and welfare of the pack as a whole. Weaklings
are identified and always kept as reserve warriors to avoid fatality. This internal
assessment is matched with what wolves see as the external gain in terms of
identified preys.
This is the major chunk of Huawei business policy.
The company has internal standards. Never the less these standards must not be
allowed to block gainful marketing. At the same time guidelines are given to
the staff to conform to the rules & regulations of the market in which they
are carrying out business operation.
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business
Strategist
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