Projecting strong image is good provided that, your competitors are weak and are not resorting to business warfare. When the competition is stiff and you are one of the second rung players your business strategist advises you to play the underdog card. That is to allow your opponents to underestimate you:
Being underestimated has several virtues in the field of business strategy; the most important is that your real strength has been covered by canvas so that nobody realizes what you are and what you are up to. Opponents in the market think that you are terribly weak, you cannot mount challenge to them, and you are just a simpleton who can be brushed aside.
There are two scenarios that could happen: one is a significant opponent wants to maul you down and come out with an offensive to take out your market share. He rushes in unprepared. As you have the capacity to forestall it, you mount a counter attack that makes his marketing men reeling for cover and subsequently finished off in no time. In this case your hidden talents have done the work for you.
Second scenario is that a significant competitor lowers his guard and slackens his concentration over you assuming that you are no longer posing any threat to him in the market place. Later you get wind that few in the management team are quitting to form new business. Promptly you size up and make a surprise offensive against his business strategy in one go that ends in devastating defeat for him.
Being under estimated is good for the weak as well as the strong. If your business is lower in the pecking order, in terms of market acceptance, then you can feign as strong to wade off any take-over bid. In case you are strong, but pose as a weakling then your major competitor considering you as such encroach into your market slice and be beaten in due course.
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business Strategist
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