In crafting business strategy constant matching takes place between and amongst three avenues where business opportunity arises and the readiness of the business strategist to seize upon these. Here we go!
Master Strategist Sun Tzu said: “There are three avenues of opportunity: events, trends, and conditions. When opportunities occur through events but you are unable to respond, you are not smart. When opportunities become active through a trend and yet you cannot make plans, you are not wise. When opportunities emerge through conditions but you cannot act on them, you are not bold.”
Events: The Olympics was to be held in a country where elaborate arrangements were being made to make it colourful and successful too. A garment manufacturer had a large stock of plain white tea shirts that is not moving at all. He seized up the opportunity presented by the event and printed the Olympic emblem and the country logo. Needless to say he had a great going!
Trends: Samsung saw Sony using advanced electronic devices in its electronic equipment such as cameras that had even beaten established European manufacturers such as Kodak. Seizing the trend Samsung developed digital technology to be built in its electronic cameras, bringing out great products and getting major market share too.
Conditions: Corona Virus brought conditions like social distancing and lockdown. Overnight a revolution took place in the buyer habits. Instead of visiting malls consumers opted for on-line purchasing. E-Commerce became the solution and most retailers who had already developed system in that area got a wind fall. AliExpress, Amazon and eBay took the major slice with least effort!
Cheers!
Muthu Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business Strategist
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