Survival of the fittest is often reflected in business warfare where not necessarily the strongest but the wiliest has its day. How this is accomplished? Answer is simple: break the fear barrier!
When you see fire raging in part of your home first
thing that you get is panic. Similarly, when you float a new business first
thing you sense is the intense heat coming out from business warfare
surrounding your sector. You get panicky and press all the buttons to get over
it. Do not panic! Business
warfare is the order of the day everywhere in business world.
Fear barrier is a two sided knife. One side cautions to take care. This area you get a laundry list of “don’ts”. If you get drowned in that list you will never see sunlight. On the contrary other side which is calamitous though in intent allows you to take measured responses of “do’s”. Once you get the do’s and don’ts you throw out of the windows the don’ts that serves no purposes and keep a safe list of do’s that serves you.
Balancing pragmatism with idealism is a key to break fear barrier. In fact seeking balance is the best way to understand business warfare and get the best out of it. For example sports foot wear giants like Adidas and Puma who were engaged in mutually harmful competition by using celebrities to showcase their products finally settled down to a code of ethics that forbade any seller to commission celebrities to wear its footwear in international event such as Olympics. This code is known as “Pele Pact”.
Analysing the best case and worst case scenarios often helps you to get the via media approach that dispels your fear syndrome and replaces with confidence and build up the competence to face any given situation where fear grips you. A word caution in this regards is that you must not let your imagination go wild. Common-sense must prevail along barring you taking extreme visualizations such as surrender to the opponent or quitting the market place as temporary measure.
Practising of breaking fear barrier must always begin with your taking the weakest among the pack so that you can learn to how to absorb shocks and blows. As you progress next target is the medium sized opponent where you can practice deflection of blows and counter punches. This increase your staying power. Soft drink manufacturer Schweppes did this for a long time from its beginning in 1783 until 1969 when it was merged with Cadbury!
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business Strategist
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