Never let them see you sweat, a mantra for business warfare

 Originally coined by Advertisement Guru, Phil Scott and used in Gillette’s antiperspirant deodorant “Dry Idea “in 1984, “never let them see you sweat”  has stuck the business world as a motivator slogan. At its best it turned out to be a great mantra in business warfare.

The gist of the arguments for using this mantra was better explained by none other than Go West Music Group in one of their greatest number “never let them see you sweat”. Here are the highlights of the song presented to you seasoned and savoured for its use in business warfare:

1. You take a chance, enter into business venture and gotta a product to sell. It could not float. Truly a big mistake on your part. Keep your cool amidst the chaos following this failure as things fall apart around you and your team. You must keep it inside never let others come to know that it has brought such a big calamity 

2. Competitors out there, are baying for your blood. They are out to get you as you are down. It is ok if you are down one day and up on another day. But the fact of the matter is opponents want you to be down, discouraged and finally done for ever. Put differently, they are out to get you to run towards the exit door to be out of their privileged market ground

3. Pressure inside your company is rising, tension is up as talk of resignations galore. You get double whammy as pressure from outside is also rising: creditors of materials and finance are asking you to show cause lest they recall loans or cease supply

4.  To top it all, opponents, being the sharks they are, smell blood now. On the one hand they are testing your last piece of patience. On the other, they are driving you crazy first and mad next. At this moment their objective is to sow an element of doubt within you that can grow as a gigantic tree standing between your aspiration and your situation.

5. Your business strategist counsels you: chill it; keep cool; hold your control. Try it out once again with changes in the features of the product giving prospective customers unique value that was missing right now in the market.

If you can weather the storm and keep your conviction intact sooner or later you will be sailing over calm waters. Opponents disappear; staff gets the boost and you have finally defeated your enemies as you are now in the threshold of introducing an excellent product to the market, which craves for the one you have!

 

Cheers!

 

Muthu Ashraff Rajulu

Business Strategist

Mobile: + 94 777 265677

E-mail:   cosmicgems@gmail.com

Blog:   Business Strategist