Seven pluses of an offensive mind-set

Being offensive in mind-set is something a go-getter has in his DNA. Similarly in business strategy, offensive mind-set gives a firm a great edge as against its competitors in the short-run and if properly managed the gains can last in the medium term too. Here are seven pluses a firm gets when it goes on offensive:

1. Moving first and fast is key benefit that comes from an offensive mind. It basically means that firm is in proactive mood. Firm can identify the weak links in the competitive posture of its opponents and pounce where it can hurt them severely and surely.

2. Attacking is the second most important gain one gets with an offensive mind-set. Firm is always prepared to attack before the opponent gets ready for an attack or a counter-offensive

3. Attacking has a definite companion: speed. Unless you attack with speed and surprise your offensive might peter out. Fast & nimble, undoubtedly are the best boons firm gets when it moves in with an offensive mind rather than dilly dallying.

4. Dominating is the next important plus point. When a firm is in domination position it gets two-pronged benefit: one is command the other one is control. As in military strategy, command & control are twins that are joined in the hip. One gets stuck means the other one fails too. Put in other way, if firm loses command it is certainly going to lose control. Companies that have market dominance not only control the price but commands barring of entry into market by potential competitors

5. Offensive mind is always associated with being positive. Firm is perched on “Go for It’ as the binding mantra which propels it to make right decision at the right moment.

6. Timing consequently is the big plus point. Time is always in essence when it comes to initiate anything. A firm having offensive mind-set wait for the right moment to attack where the competitor is defenceless or his defences are in disarray. In strategy execution time is the more critical aspect. A well-timed move brings the opponent to the knees. More than that, the dividends of an offensive are manifold

7. Finally it is adulation. Be it in military or business the party who makes the first move get much more media coverage, may be little negative things are also published. Yet the fact any publicity, good or bad is good at the final count. Media coverage gives a sense of dejavu to the staff of the firm and high degree of adulation from the market for the firm as a whole.

 

Cheers!

 

Muthu Ashraff Rajulu

Business Strategist

Mobile: + 94 777 265677

E-mail:   cosmicgems@gmail.com

Blog:   Business Strategist