As a master of strategy Sun Tzu has given so many
pearls of wisdom. One relates to the five essentials necessary for the military
leader to achieve victory. These essentials can be easily incorporated in your
business strategy while facing market competition:
I have given my interpretation as a business
strategist under each of the five essentials so that you can get a knack of it
and implement it right away:
1. He will win who knows when to fight and when not to fight
Business cannot go on fighting on the same track
forever. It was reported that CEO of Pepsi Cola voicing that their competition with
Coca Cola need to be tempered with choosing when to fight and when to
collaborate.
2. He will win who knows how to handle
both superior and inferior forces
Google made a policy decision not to engage in
total war with every search engine operators. Allowing fair play is good for health
of internet domain. They took it a level higher when they agreed to collaborate
with Bing Web Master Tools where a one click can download details from Google Console
to Bing, of course with permission granted by the authorised user.
3.
He will win whose army is animated by the same spirit throughout all its ranks
Everyone in a firm must be a marketer. This slogan
is often heard in staff training. Gaining and retaining customers is the job of
everyone in successful companies. So most corporate leaders as well as small
& medium business owners subscribe to this philosophy. Gone are the days when
marketing was an exclusive fiefdom of sale guys.
4. He will win who, prepared himself, waits to take the enemy unprepared
Being patient and still more important, being
prepared to meet any eventuality is a sign of success of any firm regardless of
its size and the intensity of competition it faces in the market place. In
business strategy the bold move is always made when a firm is ready while the
competitors taking it easy. When Huawei rolled out its pioneering 5G and
started to give licenses to many operators worldwide it not only wiped out
other Telco operators but added fat in the form of revenue of US$ 27 Billion in
the first quarter 2019.
5.
He will win who has military capacity and is not interfered with by the sovereign
Corporate leaders need unfettered authority to handle
production and marketing function, which is all about value creation value
delivery that brings out value capture. If the board of a company interferes
with management on every conceivable action contemplated it amounts to pouring
cold water on the enthusiasm of the staff. Sometimes the board splits the
function of Chairman of board and CEO as Boeing did recently that has solicited
negative response not only from the management but by the investing public too.
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business
Strategist
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