Similar in military campaign, companies have the ability to project power by adopting appropriate business manoeuvre against a single competitor in particular or a group of competitors in a sector or region. Underlying factor is the ability to project hard power at a sustainable range so that opponent is cowed down easily.
Generally hard power is exercised by a strong
business entity or a business that perceives it to be a strong over competitors
in a particular industry. Hard power ranges between political to economic
spectrums. The following are examples of business manoeuvre that can be
effectively used for making hard power felt across the market:
1. Price-cutting: Blanket instrument targeting several businesses in one go
2. Pressure tactics: Selective business manoeuvre targeting a single weakling in a group
3. Follow me: Patronising other businesses to toe your line
4. Threats: Play hard-ball penetrating into the nerves of competitors and also instilling fear of failure in them
5. Sanctions: Hitting the bull-eye of a specific business where it hurts
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business Strategist
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