As business competition today almost borders on business warfare, small and medium sized companies resort to adopt manoeuvre to take on the opponents in market place. This manoeuvre warfare is carried out in the following lines:
1. Make offensive against the reputation, business process and the people behind the success of enemy indirectly
2. Orient towards the supply chain and delivery channels of the enemy in the market place and game the enemy mainly for operational win in salami way that add-up to greater damage as time moves on, bringing out demoralization at the enemy quarters
3. Deploy business team selected for their ability of using un-conventional warfare against the enemy marketing leaders moving depth wise so that high doses of negative propaganda is directed over them. There are two vantages: concentrate limited resources used very effectively against opponent and leaving most of the reserves behind to cover for any counter attack by the opponent.
4. Fight in non-conventional manner using fake news and make news that target the people and products of the enemy that are dogs at present and also turn against any stars the rival has so as to deprive him the chance of transforming these eventually as cash-cow. Here the battle zone is fluid but perfectly legitimate for war fighting, consequently the opponent is curtailed in raising this matter in court of law for seeking legal redress.
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business Strategist
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