Business manoeuvre for soft power projection

Before embarking on military engagement it is wise indeed to try out soft power to avoid loss of limb and life and devastation such a campaign entails for parties in the conflict. This theorem can be extended to business competition as well. But the critical element here is the nature and effectiveness of business manoeuvre for projecting soft power. 

A plus point for using soft power projection is the avoidance of collateral damage to both sides in a campaign. But the most important plus is that soft power can be demoed by a business that is not necessarily strong but has certain advantages over its competitors. Business manoeuvre in the soft power side covers political to social spectrum. The following are examples of business manoeuvre adopted for making soft power felt across the board:

1. Business policy: Use of social engineering and political gamesmanship to achieve business goals

2. Networking: Building contacts and alliances in civil society members such as government think tanks, non-governmental organizations, consumer societies and vested interests to achieve one-upmanship

3. Image building:  Progressively building the image of “holier than thou” and “in moral high plain” to achieve business goals

4. Media coverage: Getting the media to defend your business is the first item followed by hogging limelight and using trial by media against your lead opponent to lever at the weak point to gain tactical as well as strategic advantages.

 

Cheers! 

 

Muthu Ashraff Rajulu

Business Strategist

Mobile: + 94 777 265677

E-mail:   cosmicgems@gmail.com

Blog:   Business Strategist