There cannot be any haphazard tactics in business that are divorced from
overall business strategy. All tactics get cue from one or more principles of
the company business strategy. Here are six ways tactics are developed from
business strategy:
1. Business tactics are
defined as ”specific moves, manoeuvres and actions taken in isolation or as in
a series by line managers in order to move from one milepost to another in the
pursuit of operationalizing strategy”. By this definition it is clear that
tactics are short-term, linear, single and with localised focus and having
fairly limited impact on business performance in pursuance of overall corporate
plan
2. It is the action part of
the business plan process and driven by mission related to a particular set of
circumstances
3. Tactics are in a state of
constant of flux keeping in line with changes taking place in the environment;
these symbolise movement towards goals and mileposts within business
objectives
4. Value maximization is the
anchor on which tactics are knotted, by this, business seeks best possible
benefits in the short-term, and so that trend curve of business never falters
5. Decomposition is the
means whereby tactics dissect a single part from the whole strategy that needs
correction or adjustment. In other words, tactics allow you to excise a part
from the whole strategic plan, work on it and re-fix without upsetting the
overall gist of the strategy. An apt example is the pricing policy adopted in a
business. When an existing old customer comes with a special order for a large
quantity of a popular product, tactics allow you to consider a special discount
in addition to the usual ones
6. Tactics are by nature
short-term affairs that function in consonance with all-inclusive strategic
policy that tweak it each time business faces an issue or snag. When you face a
crisis situation you come out with a tactic that takes care of it adequately.
Admittedly, tactics are sometimes developed on the spur of the moment but definitely
should fit overall strategy. What matters is that you have to quickly adjust to
changing business environment.
Cheers!
Muthu Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business Strategist
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