Why quirks make better business strategists?

Let me pose a question: Between a well-dressed person and fancy dressed guy who can fit as a great strategist?  I know you will say first one, but get this tip appearance is always misleading. Quirks do not appeal to you as does normative rule conscious and conventional person. But quirks are the guys who innovate upon everything including business strategy.

Quirks are rarely seen but commonly misunderstood for their eccentric behaviour, bizarre manners, weird looks and strange qualities. But the fact that they are like this because they are not afraid and are willing to take risk. Mark Zuckerberg says: “The biggest risk is not taking any risk”. In formulating business strategy the first and foremost factor is taking the right risk.

Second aspect of quirks is the quality of being exploratory nature that is necessary for any business strategist. Miyamoto Musashi, legendary samurai known for his art of strategy says succinctly: “It is difficult to understand the universe, if you only study one planet”. True to form, many specialists in corporate planning fail as strategists because they know only one planet.

Quirks not only behave in eccentric manner giving you feeling of apprehension, but ask you uncomfortable questions, say, about your business and where it is going. You are glued to facts & figures of your company to judge success or failure of your present business strategy as you believe the adage “seeing is believing”. Quirks on the other hand, are instinctive they get a different view of your strategy. Understand what Miyamoto Musashi says: “Perceive that which cannot be seen with your eye”.

Finally quirks are unique, they want to be different and act differently. Michael Porter comes to their defence and says: “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.”

Need I say anything more?

 

Cheers!

 

Muthu Ashraff Rajulu

Business Strategist

Mobile: + 94 777 265677

E-mail:   cosmicgems@gmail.com

Blog:   Business Strategist