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Wednesday, 2 October 2019

Transforming idea to business concept; leave that to business strategist


You got a spark! You got a brilliant business idea from your studied imagination. You mind says this is a workable proposition. Because you have been sleeping with this for some time now your conscious mind confirms this is as really great. Can this be translated into practical concept?  And who can do that for you? 

If the idea makes sense to you, probably you are in right path to take it forward. If you have experience in drafting business concept go ahead and do that promptly. If you have no such experience yet you are armed with a MBA then have a try on it. In case you have neither experience nor educational attainment then it is useful to get professional input as to how you can transform your spark into business concept. Business strategist is one such professional you may approach!

Let me say few things about business concept. A business concept is defined as the result of organized thought of your business idea. It has several limbs structured into a useful form. Let me give an example: you draw few dots vertically or horizontally on a paper. When you link each dots you get a vertical or a horizontal line. In this case, dots are ideas; line is your concept.

Typically a business concept has limbs such as profit motive, product as unique value proposition, how the product fits the market needs, how it performs against competition, the cost of product, its revenue generation and finally how it services your overhead and gives you profits.

If you have a business concept developed then you will be able to take charge and influence the outcome of your efforts in a business because a well-designed business concept gives you direction, motivation and tenacity.

 
Cheers!

 
Muthu Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677


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