Seven convincing reasons how business mission is coupled with tactics

While implementing business strategy you get into the murky area of operations where you have to grapple with business mission on one side and business tactics on the other. By using appropriate business tactics you have to complete the mission. Otherwise mission gets aborted.  Let me show seven convincing reasons how business mission is coupled with business tactics:

1.        In business mission a firm sounds its attitudes and behaviour. Hence, concrete steps are laid within a mission statement indicating the methodology in which you segment your work along functional lines so as to achieve the stated mission. Each of these functional lines requires suitable business tactics. For example, operational tactics, customer relation tactics, pricing tactics and so on

2.        Business mission displays the situation that could arise and the mileposts to be passed while executing business strategy. Hence, mission deals with the consequences that arise in execution of strategy in the form of tactical manoeuvre

3.        A business mission statement answers the questions “How to get there”. It seeks to reach objectives set by suggesting suitable tactics. At the same time, the line managers are given authority to amend or tweak business tactics depending on the circumstances prevailing at a given time.

4.        By the same token, line managers even tough given specific objectives have the freedom to report back to the top management if and when they see the need for amending or recasting objectives taking into considerations of prevailing conditions within business or out in the market

5.        Business mission is neither broad nor narrow. Never the less business mission must under-line comprehensiveness in terms of objectives to be achieved. It must be fleshy as well as lean. Facts and figures must accompany a mission statement because it is borne out of contextual thinking. This type of thinking trains you to understand the context in which you are placed while carrying out your mission

6.        Business mission relates to business objectives of a firm all the time so as to keep the focus on the current matter on hand. This enables you in placing mission just in front of your table so that you can glance over it as you progress

7.        Senior management is entrusted with the formulation of mission and accompanying objectives and procedures.  Being mundane in nature and narrow in outlook and perhaps too close to view you and your senior management can quickly spot whether you are succeeding or failing in your mission.

 

Cheers!

 

Muthu Ashraff Rajulu

Business Strategist

Mobile: + 94 777 265677

E-mail:   cosmicgems@gmail.com

Blog:   Business Strategist