Whether you are in politics, military or business
you cannot do without training yourself in the art of conceptual thinking. More
so, in the case of business strategy formulation where conceptual thinking is
much needed as you face market that is in constant state of flux. You have to get
the right business strategy. And that comes only out of conceptual thinking.
First and foremost aspect that you notice when you
apply conceptual thinking is the understanding of underlying relationship of all factors. Searching
for new and existing elements, surveying individual elements, setting how these
elements go for backward or forward integration, setting patterns and trends in
order to understand connection and relationship are some of the processes that
you can perform easily. More often than not, a conceptual thinker lands on a
connection between and amongst the factors that were never perceived to exist
previously.
Issue recognition
is yet another feature of conceptual thinking that contributes immensely towards
strategy formation. In business strategy, conceptual thinking guides you to move
in tandem by listing all known issues even checking on for any other un-known
ones or known but un-fathomed ones. It sheds light over identifying important
or critical variables and prods you to go deeper into analysing these with a
view to get the right variables in place resulting in an effective business
strategy.
Last but not least is that you are able to produce
business strategy that is logical
& rational taking into count the needs of the market place, goals of
the company and the development of product/service so that you are able to get
the perfect value proposition. As a
bonus, you also can configure aspects of strategy implementation and strategy
evaluation within your business strategy document.
Cheers!
Muthu
Ashraff Rajulu
Business Strategist
Mobile: + 94 777 265677
E-mail: cosmicgems@gmail.com
Blog: Business
Strategist
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