Four reasons why you need conceptual thinking to improve business strategy

Behind every successful business strategy stands a concept introduced and implemented by a person who employed conceptual thinking. In highly competitive business environment, it is conceptual thinking that provides much desired edge or a breakthrough. Here are four reasons why you need conceptual thinking to improve your business strategy in existing or new ventures.

1.        It is all question of perception in the first place. When you are presented with a situation, conceptual thinking trains you to spot the missing link or information that is needed to solve the puzzle. You are not looking at facts and figures but for a hidden concept, a big picture, and a skill that marks you from others. You quickly read in-between lines and focus on a single aspect that can ultimately solve the issue and make your business a success.

2.        Flexibility is proven boon from conceptual thinking; your mind traverses from one point to another searching for a breakthrough. You think vertically and in the next moment laterally; use critical or reflective method of analysis; adopt structured or un-structured mode of approach; decide on the basis of deductive or inductive method of reasoning. The entire range of thinking and analytical styles is within easy range of conceptual thinking.

3.        Configuration is a key benefit, conceptual thinking affords to a business. A conceptual thinker can use abstract notion to be morphed into a concrete idea; likewise he can wade through in concrete measures to form an abstract principle. Aviation is the result of this combination; from Icarus who flew on wax wings to Wright Brothers who invented a flying machine, configuration has contributed to what we see as cosy planes today.

4.        When you are on conceptual thinking you do something unconsciously: integrate or disintegrate. To get insight you disintegrate a complex issue or a problem into small workable pieces. You then understand the cause and effect and what must be done to get a keen understanding of the issue as a whole. This is referred to as mapping of concepts. By the same token, conceptual thinking can help you integrating small parts into whole as well so that you can always see the big picture.

 

Cheers!

 

Muthu Ashraff Rajulu

Business Strategist

Mobile: + 94 777 265677

E-mail:   cosmicgems@gmail.com

Blog:   Business Strategist